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What you’ll learn
Four takeaways your team can put to work the day after watching.
How to scope an AI pilot that proves ROI
Set the right boundaries, success metrics, and timeline so leadership sees results — not science experiments.
Aligning AI to maintenance workflows
Where automation actually moves the needle for property operations, and where human judgment still wins.
Measuring, refining, and scaling fast
The 8-week cadence Roers used to learn from data, adjust mid-pilot, and roll out across the portfolio.
Avoiding the common pilot pitfalls
The unforced errors that stall most multi-family AI initiatives — and how to sidestep them from day one.
Meet the speakers
Hands-on operators sharing what worked, what didn’t, and what they’d do differently.
Meghan O’Donnell
Meghan leads Leonardo247’s marketing team and go-to-market strategy. She brings 15+ years of experience building and scaling marketing and revenue teams across both B2B and B2C organizations.
She’s previously held key roles at Veterans United, TeamSnap, and Storyblocks, and is passionate about developing high-impact go-to-market teams and the operational foundations that enable companies to scale efficiently.
Six Sigma Green Belt; Bachelor of Journalism from the University of Missouri Honors College.
Michael Eden
Michael oversees Roers Companies’ multi-family portfolio across Minnesota, Wisconsin, and Iowa — 24 properties and nearly 4,000 units in total.
He’s a Certified Pool Operator, EPA 608 Universal Technician, and NSPIRE Accredited Compliance Expert with 14+ years of experience across Affordable, Workforce, Market-Rate, Senior, and Luxury housing.
3-time MADACS Award winner, 2023 Roers Maintenance Professional of the Year, and 2025 Roers Impact Award Winner.
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